Thorn Baker Industrial Recruitment Case Study Wilcom International


Case Study: Wilcom International

Case Study, Office Support


Established in 1979, Wilcom International is a global organisation who are market leaders in personalised embroidery and apparel decoration. Originally founded in Sydney, today Wilcom is present in over 100 countries with products in over 12 languages and has a global community of more than 250,000 licensed customers. 

Wilcom’s Chesterfield office is a pillar of their UK and European sales function. With their HR team based in Sydney, it was a challenge to find an agency that could support their needs on a local level. Initially working with a National, London based recruiter, the local knowledge they received was limited and it was difficult for their agency to supply that all-important personal touch.

As a result, the previous agency lacked a deeper understanding of the client’s cultural requirements and the candidates put forward were not the most fitting to the role and the company’s ethos as a whole. The impact of the slow recruitment process meant that current employees had to work longer hours to ensure that the high demand of orders from their customers were processed on-time. 

Once Wilcom engaged with Thorn Baker, I took the time to establish the exact needs of the client and some of the difficulties they had been experiencing with their recruitment process so far. They needed a shortlist of suitable candidates, who would be available to start in 1-2 weeks.

I enjoyed working alongside Rob and his team to find their new team member; it was a great opportunity to find a local candidate who was equally as passionate about providing an outstanding client experience as they were. The team was a pleasure to work with and they always provided prompt and detailed feedback. I built a strong working relationship with Rob and his team, which enabled me to enhance my search and find the perfect candidate.


'We wanted to recruit seamlessly; making sure the new team member could hit the ground running and fit straight in with our busy department. We had initially approached an alternative supplier, but they did not have the local knowledge and expertise of Thorn Baker. 

It was so helpful having a recruitment company just down the road and available to see us at a drop of a hat! Liz was fantastic to work with. As a recruiter, she maintained a highly professional demeanour and was always very friendly. I would 100% recommend working with Thorn Baker, Liz was quick to understand the kind of person we were looking for and regularly went above and beyond for our team.

I felt like she was an extension of my own team, always ready to help and offer guidance. We have gained a fantastic member of staff, a true asset to the company and an employee who embodies our core values. We wouldn’t have achieved this without Liz’s help.

If I had to describe working with Thorn Baker in three words it would be: focused, professional and friendly.'